DE BERARDINIS PRIVACY POLICY
Effective Date:  August 20th, 2009

De Berardinis is committed to safeguarding your privacy – we take your privacy seriously. We will NEVER sell, rent or otherwise distribute your personally identifiable information, which we receive through our website or from any other source, to third parties except as explained below. Please read the following policy to understand the care with which De Berardinis will treat your information. This policy may change from time to time so please check back periodically.
If you have concerns, comments or questions concerning this policy, please contact:
     siteinfo (((at))) deberardinis.com .

What information does De Berardinis collect from me?
De Berardinis may collect information about you, such as your name, postal address, email address, zip code, phone number and dining preferences through any of the following: online email address submissions, research polls and surveys, online gift card purchases, guest relations communications and online and location searches or other voluntary activities.

How does De Berardinis use the information?
De Berardinis’ primary goal in collecting information is to improve customer service by understanding your preferences, communicating De Berardinis promotions and services and providing you with the best possible experience with our establishment. For example, if you visit our Web site and give us your zip code, we are able to provide the location and driving directions of the De Berardinis location closest to you. We may also use your information to notify you of special offers and services available from De Berardinis, and its affiliated partner companies.
On a blinded, aggregated basis, we may do research on our guests’ and web site users' demographics and behavior based on the information you, other guests and users provide to us. Personally identifiable information would not be used for this type of research. We may disclose such blinded and aggregated data and user statistics to third parties and for other lawful purposes.

Can I remain anonymous when I provide information to De Berardinis?
You can visit our web site without identifying yourself or giving us any personal information. If you give us your email address, purchase items online, voluntarily provide feedback to Guest Relations or complete a survey, you will no longer be anonymous to De Berardinis. We may ask you for additional information from time to time, which you may decide to provide to us or not. Should you decide to contact De Berardinis through the web site or otherwise, we may keep a record of that correspondence.

Does De Berardinis share my information?
 We will not sell, rent or otherwise distribute your personally identifiable information to third parties, except when we have your permission or under the following circumstances:
• As required by law: We may disclose or access your information when we believe in good faith that the law requires it.
• Gift cards: We may use a third party service provider to facilitate the gift card service. That third party is required to maintain the confidentiality of your gift card information and may only use your information for the purposes of fulfilling and tracking your order, customer service and reporting to us.
 • To provide service: We may share aggregated, non-identifiable information as well as personally identifiable information within our organization, affiliated companies and service providers, such as those who provide gift card service or email marketing. All such service providers are under contract with De Berardinis to help provide specific services. If you do not want your information to be shared, you can choose not to provide the information.
• Other: We may disclose user information in special cases when we have reason to believe that disclosing such information is necessary to identify, contact or bring legal action against someone who may be violating De Berardinis Web Site Terms of Use and Conditions, or may otherwise be causing injury to or interference with (either intentionally or unintentionally) De Berardinis’ rights or property, other De Berardinis Web site users or customers, or anyone else that could be harmed by such activities. We may also need to disclose user information to service providers when necessary to provide maintenance, service or improve our Web site, products and services. As we continue to develop our business, we may buy or sell business assets. In such transactions, confidential customer information generally is one of the transferred business assets. In the event of a sale of some or all of the De Berardinis business, customer and site visitor information may be one of the transferred assets.

How does De Berardinis protect financial-related information?
Keeping your personal financial information private is vitally important to us. You may provide such information to us when you purchase products or services online. We do not store credit card numbers or bank account numbers. This information will be kept secure and we will transfer your credit card number, bank account number or other personal information only to the third party gift card service provider, which is bound to keep your information confidential, and to the appropriate credit card company or bank only in order to process any online payments.

How can I control access to my personal information and its use?
 You may contact us directly via the website if you wish to view, edit or delete your personal information from our database and we will use commercially reasonable efforts to accommodate your request.

What security precautions are in place to protect the loss, misuse or alteration of my information?
We closely guard your personally identifiable information. We use encryption technology for online purchase transactions that safeguard credit card numbers and bank account numbers. Our SSL certificate and encryption technology is provided to us by Thawte/ Verisign the leader in online purchasing and anti-fraud solutions. Remember to close your browser window when you have finished your purchase order. This is to ensure that others cannot access your information by using your computer when you are away from it.
Due to the global nature of the Internet, when you give us information, that information during transaction processing, may be sent electronically to servers outside of the country for completion. Though no data transmission over the Internet can be guaranteed to be 100% secure, De Berardinis employs security methods that are designed to protect the privacy of any information you share with us.

What are cookies and how does De Berardinis use them?
As part of offering personalized service, we sometimes use cookies and beacon tags to store and understand more information about you, such as your purchasing habits with De Berardinis. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. Beacon tags allow us to understand what users have viewed a page. We may use cookies, tags or beacons to allow faster and easier access to your information and to monitor traffic on the site as well as measure traffic patterns in order to improve functionality.

How do I opt out?
If you no longer wish to receive ongoing marketing communications from us, we will provide you with simple instructions on each marketing email from De Berardinis that enables you to unsubscribe from future emails from De Berardinis. You may also contact the Corporate Offices as explained above or opt out here on this site.

What else should I know about my privacy?
Please keep in mind that whenever you voluntarily disclose information online, that information may be accessible to other online users. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any other personal information. We urge you to be careful and responsible whenever you are online.

How is information from children treated?
De Berardinis does not intend to collect any personally identifiable information from children under the age of 13 without verifiable parental consent. In fact, when we request personal information from users of this Web site, we also ask for their birth-date in order to comply with the Children’s Online Privacy Protection Act (COPPA) which prohibits the collecting of personal information of anyone under the age of 13. If we learn that such a child has provided us with personally identifiable information, we will immediately delete it. If you learn that such a child has provided us with personally identifiable information, the parent or guardian should contact us at our Corporate Offices and we will immediately delete it.